Much like my life, my portfolio is slowly transitioning from college to real life. BUT I’M GETTING THERE.
Feetures needed a brand video that captured the spirit of who they are and showed their customers that their socks are Engineered for Performance. As a brand, they strive to resist the limits of sock technology just like their customers resist their own limitations as athletes.
Art Director: Kara McCoy
FEETURES Brand Video
Feetures Digital Content
Feetures has a variety of different socks, ranging from active, relief & recovery and everyday. They needed us to come up with fresh, new content to help promote their Plantar Fasciitis socks and Everyday Hidden Socks in the digital world.
Art Director: Laura Beebe
PF Sock - Cyclist
PF Sock - Runner
PF Sock - Dancer
Hidden Sock - Date Night
Hidden Sock - Interview
Bojangles’ needed a new holiday commercial and what better spokesperson than Santa himself.
Art Director: Laura Beebe
Early Santa :30
NASCAR Hall of Fame
The NASCAR Hall of Fame came to us because they needed help attracting more fans. That's why we created messaging to ask race fans, "What are you waiting for?" and show them that the NASCAR Hall of Fame is a can't-miss experience for the ultimate race fan. It also didn't hurt that we got some of the sport's most legendary drivers to personally invite fans to the Hall.
Copywriters: Myself and Mary Gross
Art Director: Eric Von Rochsburg
Million Dollar Bill :15
Crayola cultivates big imaginations. We decided to give people the ability to project their colorful drawings onto the largest canvas we could find. The big apple.
An interactive coloring pad will be set up for people to color in the New York and San Francisco skyline with real crayons. As they doodle, their creations will be simultaneously projected onto the skyline and will remain until the next morning.
Creative Team: Faten Almukhtar, Alex Gunderson, Ryan Lewis
I admit it. This campaign is kind of a love letter to a state that means the world to me. But for as many people that love the west, there are plenty who don't get to experience it. That's why this campaign is targeted towards those who live in the city. Although they may not know anything about Wyoming, Wyoming is a state that would happily welcome them and make even city folks feel like locals.
Empowered Beats (Future Lions Shortlist)
People who listen to music on their headphones at night are more skeptical about their surroundings. But why compromise when it comes to what you love?
Empowered Beats headphones give athletes a safe way to listen to music at night.
Honored that this project was shortlisted for the 2017 Future Lions Competition.
Creative Team: Mikayla Lapierre, Neha Guria
Never wonder who "that one guy in that movie with that girl" was ever again.
IMDb Google Chrome Extension:
With IMDb's unlimited database of films and television, a Google Chrome Extension offers a way to identify familiar faces on any TV watching device.
Just a little thought while watching Netflix.
Art Director: Mikayla Lapierre
GA Power is the main source of electricity for the state. They provide power for everything from landmark events and meaningful moments to the smallest details. This campaign is designed to boost their brand image and create a connection with their customers.
Hanes Tube Socks
The insight for this campaign was that people these days, especially millennials, are way too focused on their appearance in social media. That's why we wanted to encourage the target to take it back to the good old days when people weren't so worried about how others perceive them.
Art Director: Nico Bohorquez
This campaign is for outdoor women who have a defining sense of adventure. The print ads inform the viewer about the hashtag and encourage them to post pictures (using the hashtag) in order to be featured on Danner's Instagram page.